We have been here before: another killing of a Black man by a white police officer in the US. It is all too common. This time, however, something different, something else also happened. The social context is both racially familiar and racially unfamiliar. First, the racially familiar. Only a few weeks before George Floyd was killed, during the last week of February, a young Black man named Ahmaud Arbery was shot and killed by two White civilians in Glynn County, Georgia, while he was out jogging, and within the same time frame, Breonna Taylor, a young Black woman in Louisville, Kentucky, was also shot and killed by police officers who entered the wrong address with a no-knock warrant. Although the killing of Arbery was recorded on video and the killing of Taylor went under the radar for some time, their stories are so racially familiar that the killing of Floyd seemed to almost simply add another ‘seen it before Black execution’ to an expanding list.